About the Organization

Senhoa (pronounced “suh-no-a”) is a combination of two Vietnamese words – “Sen” (lotus) and “Hoa” (flower). A lotus flower grows in muddy water and rises above the surface to bloom with breathtaking beauty, untouched by its impure surroundings. Using this imagery, “Senhoa” was conceptualized in 2007 to represent women and children, vulnerable to sexual abuse, exploitation and trafficking. The Senhoa lotus flower is an enduring symbol of innocence, resilience and hope.

The word “Senhoa” and the Senhoa lotus logo is a registered trademark, pertaining to Senhoa Foundation.

Skills & Software Involved


Research, Photoshop, Illustrator

New Identity


Through the use of Adobe Illustrator, the goal of the logo design is to illustrate a lotus with a lily pad. It’s a minimalistic but elegant approach to the design. The logo has been used in marketing and various jewelry.

Single-Page Design


Through the use of Photoshop, this a page design concept for the "Coco Rocha for Senhoa" to raise awareness and funds for the nonprofit.

Interactive Magazine on iPad


Through the use of Adobe InDesign, I created the first interactive magazine which included a section for articles, products and videos. Below is a diagram of how the pages are laid out.

Final Result


Through the use of Adobe Illustrator, the goal of the logo design is to illustrate a lotus with a lily pad. It’s a minimalistic but elegant approach to the design. The logo has been used in marketing and various jewelry.